So we all have grown up to the fact that every little thing that we find online is free!! Free to the extent that we refuse to pay for any content that we find online, however good it is. An article that Seth Godin wrote recently has gotten me all thinking about this.
Most (if not all) of my knowledge these days is derived from the Internet. And as far as I remember, I have hardly paid any of the web sites for all the amazing content that they provide to me. Most of these web sites are maintained by people like you and me who are making ends meet by juggling their jobs, family and the web site. They are driven by a passion, a passion to share, a passion to help the world.
Aren't we then, as consumers of this information, obligated to help these guys in some way? So saying, if they are using online advertising as their revenue model, aren't we expected to consume (view) those innocuous advertisements? What harm can be done to your soul by seeing some advertisements everyday? Not only will this help you continue to get great content online everyday but also it will support the entire online advertising industry, one click at a time! Who knows, this might just help to eliminate that spam that you get everyday? After all, they are just seeking your attention...
As Seth says .. "If you like what you're reading, click an ad to say thanks". And before you start searching for ads on my site, wait! I don't have any. But if you think hard there are at least a billion other web sites that need your help!
And before I end, here is a sweet ad from Coca Cola (no I am not getting paid for putting it up here ;)) that fits right into this context .. "Give a little love and it all comes back to you.." .. And if you don't get the humor in this advertisement, its time you go play "Grand Theft Auto".
Yupp, you guessed it right, I am in the mood to spread some love ;) !!