Sunday, April 27, 2008

How to lose a customer?

True story.

Have been going to the same sports store as long as I remember. A small family run store in the heart of Sec-17 Vashi. Went to get a pair of swimming goggles last week. Picked up one, and went swimming only to find out that the protective film that was put on the glasses had got stuck to it (must be because it was in store for a long long time!). Instinctively went back to get it exchanged.

Take two.. The owner becomes angry and starts shouting at me. I protest, and walk out of the store forever. The cost of the goggles? Rs. 200 (approx 5$). The outcome? The owner lost a loyal high-spending customer (one of those wannabes who buys all the high-end sports equipment hoping that his game would improve :P) along with half a dozen of that customer's close friends!

Ironically, I got a better pair of goggles by the same company at a cheaper price in a factory outlet close by! As for my swimming, I still am equally bad with or without the goggles :) !! Just that now I look a lot more cooler, and most people can't recognize me as the same old bad swimmer, in the pool :) !!

1 comment:

  1. I agree.. swimming has been tough.. but I dont have goggles..I need to buy them to hide my identity...Buenas idea.:)