Saturday, September 15, 2012

Re-inventing your brand

I have been a Go daddy customer since the day I bought this domain. Not that I am particularly proud of. But at that point in time when I was searching for .in Domain Names, it seemed the easiest to setup, use, configure and pay. And then, not to relive the misery of paying up every year, I paid upfront for 4 years. So I am pretty much stuck with it. I know geeks amongst you would tell me that there is a way to transfer your domain, but well it was too much hassle for me (the “why fix it when its not broken” mentality).

So I silently lived through the ex-CEO Elephant killing saga, I have managed to ignore all the suggestive Go daddy advertisements that became so famous, and then finally I turned a blind-eye to their SOPA debacle followed by the mass exodus of people off Go daddy along with Wikipedia. Last week, they had a major outage in which all of their DNS went down for a couple of hours (which also means my blog URL was not accessible). Looking at the daily traffic that I get on this site, I am sure no-one really had any problem for my site.

Anyway, so today I was seriously considering that I should switch and then I had enough time to sit and figure out this domain transferring thing.

I visited the Go daddy website, and I was amazed to see that they are trying hard to reinvent themselves. The advertisements below sort of suggest that they wish to go away from their flamboyant image, and show their “serious” side. So rather than coming up with a serious campaign straight away, they have put up a bunch of “inside-outside” commercials that look pretty cool. I felt its a good way to show “change” without really ignoring what you earlier stood for.

Since I don’t intend to put the old Go daddy commercials on my blog, and I am sure you are curious what they were. Please go to YouTube and see them for your own pleasure.

I am always impressed by marketing and by companies that try to reinvent themselves (yeah and I am not that brand conscious). So I guess, I will be back to my lazy self, and give them at least few more months to bring about a change.

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