Saturday, May 2, 2009

Live’s dilemma

Too much “Marketing” is going to my head :) !! Two posts on the same topic in a day does show that I am taking my courses seriously …

Read this article about how the most searched term on “Live.com” (formerly Microsoft MSN search) is actually the term “Google”. I can think of one reason why. Internet Explorer uses Live as its default search engine. And most people do not bother to change it (even though its quite easy to do so!). And then they go around searching for Google every day morning even to check their emails!!

This kinda reminded me of a very old Pepsi commercial in which a kid bought Coke cans so that he could buy Pepsi .. ultimate test of Brand loyalty?

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