If you are an advertiser showing videos on YouTube in the 6-10 seconds before the actual video starts, your life is tough. First of all, you are interrupting someone's binge watching and that someone is more interested in looking at the countdown to "skip" your advertisement, than looking at it. If you are able to attract attention when the odds are against you, then I really think you are awesome at your game. I came across this random video about Korean tourism while binge watching YouTube and for some reason, I find it so addictive that I never skipped the commercial.
The ultimate compliment though is that, I actively searched for the commercial and also the song, the artist, the lyrics etc. etc. Now before I proceed, I want you to experience the commercial:
Now that the commercial is out of the way, I did some research on the song it is called "Tiger is coming". It is sung by this Korean band called "Leenalchi". The lyrics translated by a YouTube comment go like this:
A tiger is coming down, a tiger is coming
A beast is coming down
through the deep valley in the pine woods
His body is freckled,
His tail is stuffed
which is longer than a grown man's fathom.
Making the high hills shiver,
his front leg is like a quiver,
his hind paw is like a jar,
Both ears are ripped ajar.
Brandishing his sickle claws,
'Charrrr!'
He splashes grass roots and pebbles.
Opening his crimson jaws,
'Worirung!' he rumbles.
Like the sky falls and
the ground settles down,
The turtle hides his head and
on the ground bows down.
Of-course I am no Korean, and I have not "verified" this from any Korean. It's just a random YouTube comment by this person.
If you wish to see their live performance of the same song, you should check this video out:
The dance is performed by this group called "Ambiguous Dance Company". You can see a lot of their videos on YouTube. Finally to top it off, I find another commercial by the same group quite nice and catchy as well:
Anyway, hats-off to the complete campaign! Everything is amazingly choreographed (literally and figuratively).
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