Sunday, October 28, 2012

Drink Sweat

I have been fascinated by this isotonic drink Made in Japan. It is called Pocari Sweat. It was introduced in the 1980s. Enough internet-ink has already been spilled over having the rather odd “Sweat” in its name. I mean, people would generally not associate “Sweat” with a drink, but well, as I said before, enough people have already ridiculed the use of sweat. The counter argument is – in Japanese culture – sweat has a rather neutral connotation as it is associated with hard work. Well so be it.

Pocari Sweat

What I have been really interested in has been the first part of the name – Pocari. I always assumed that it had some meaning in Japanese and let it be. However last week curiosity killed the cat and I looked it up online. Apparently the company officials thought “Pocari” would sound cool with the sweat and so they named the drink Pocari Sweat. So its a coined word.

Now mind you. The company behind the drink – Otsuka is no mom and pop shop. Its 2012 revenue was freaking USD 14.05 Billion. That means the company is huge. So huge that they got Cindy Crawford to model for their commercial yeah with a black panther. I can’t figure out what she is trying to do there, but well that's the advertisement. Enjoy.

Cindy Crawford–Pocari Sweat

Anyway coming back to Pocari. Now Pocari suspiciously rhymes with Ocari (yeah just drop the P and say the word out loud – you got it). Ocari in the Marathi language stands for – vomit. Yeah you read it right – puke. And if you think Marathi is a relatively obscure language, well its the 19th most popular language in the world and close to 100 million people speak it. So statistically you ought to know at least one person in your life who knows someone who speaks Marathi (like me!).

I checked out Otsuka’s expansion plans and they seem close to entering into India anytime soon. I wonder how approximately 10% of our population is gonna react to this name.

Pocari Sweat Expansion Plans

Anyway, this obsession has actually made me a Pocari Sweat addict. These days the only isotonic drink that I have is, well, you guessed it right. And while writing this blog, I just popped one can down my throat. Burp. Silly consumer I am.

No comments:

Post a Comment