Sunday, May 9, 2010

The Lamborghini Mystery

Disclaimer: I am bad with numbers, charts and interpreting them :) !!

My blanket statement about new Lamborghinis every week has got me thinking. The showroom I pass by everyday has approximately 5-6 cars. Assuming that 2 new cars come in to replace 2 sold every week, it makes 2*52 = 104 Lamborghinis sold every year. That's a huge number for a little red dot.

So off I went to do my research on a lazy Sunday evening. The LTA publishes the car population by model for each year. Here is a quick snapshot of the number of Lamborghinis on the island each year, in the last 10 years. As of 2009 there were 201 Lamborghinis and 294 Ferraris. To put it in perspective, I have compared it to the Ferraris. Since, apparently Lamborghini entered the car manufacturing business to build a better car than the Ferrari.

Number of Cars on the Island

Some interesting things that I discovered in the numbers. Singaporeans are indeed going crazy about the Lamborghinis (its just not me ;) !!). If I am the Ferrari marketing guy, this is something I need to worry about. The numbers also show a dip in the number of Ferraris on the island in 2003. That’s a bit weird. It means either people sold off their Ferraris to the people in adjacent countries or those cars were indeed scrapped! Wow that's lot of money in the scrap yard in one year.

Approximate number of cars sold per year Approximate Sales Growth Rate

Anyway, coming back to my so called “research”. There are only 201 Lamborghinis on the island. The maximum cars sold in a year till now is only 46 (in 2008). So 104 is indeed an impossible number. However, 1 car a week puts it to 52, which is not that far a number from 46. So I might as well be seeing a new car in the showroom every week and because of the lack of caffeine in my blood assuming that there are many new cars! Have I just discovered a highest ever sales trend of Lamborghinis out here? Hmm, only time and LTA can tell :) !! Anyway, now I am off to bed. I will put myself to sleep by counting Lamborghinis (lame joke!).

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