Sunday, November 11, 2012

Waste Size

I never bought a pair of Levi’s jeans. Not because they are expensive (yeah, by my standards they are!) but simply because the label above the back pocket prominently displays not only the length of my legs, but also the size of my waist.

Levi Strauss Label

No man my size in the right frame of his mind will ever want to show off his waist size! I mean 135 years ago may be, men thought discussing about their waist size was cool. I can imagine old saloons, in which a macho man would walk in and announce his waist size and the bartender would give him a seat and all. But these days, the only thing I might proudly announce is the memory size of my smartphone. And announcing that too wont get me anywhere.

Brad Pitt Levi’s Commercial - 1991

It’s one thing to be Brad Pitt and flaunting your well toned abs in a Levi’s 501. But its totally uncool to be Girish and showing off your waist size while you desperately try to suck your breathe in so that your stomach doesn’t rollover the top of the jeans and fold them awkwardly.

Anyway, I think I waited enough for Levi’s to change their labelling. They are sticking to their tradition. I got one today, and I am gonna strategically cover my butt with a t-shirt so that you can’t see my size. I might pretend to be cool and all, but now you know why I don't tuck in.

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